Brief to deal
to live campaign.
Disolv gives a DSP a standards-native buyer agent. It plans, finds and negotiates deals with seller agents, and sets up campaigns in your DSP, with a human in control.
Intake
A brief in plain language or structured form. Objectives, budget, geography, flight.
Draft
An explainable plan: budget split, targeting approach, KPIs and the assumptions behind them.
Negotiate
The buyer agent finds seller agents, requests proposals and negotiates inside your limits.
Activate
Approved deals and draft campaigns land in your DSP, with a full audit trail.
Brief to plan to campaign.
The DSP-facing half. Turn intent into a structure your traders can approve in minutes.
- Brief intake. Structured form, document or natural language, via the API or the console.
- Explainable plans. Budget split, targeting approach, flighting and KPIs, with assumptions shown.
- Draft campaigns. Campaigns and line items are created in your DSP through an adapter, as drafts pending approval.
- Reviewable diffs. Every proposed change is shown as a diff before it is applied.
Deal discovery and negotiation.
The market-facing half, and where the standards matter most. Your buyer agent talks to seller agents in a format they understand.
- Discover. Find seller agents and the products they offer.
- Request. Send the brief, receive agent-readable proposals.
- Negotiate. Counter within price ceilings, approved sellers and format limits. Out-of-policy proposals escalate to a human.
- Convert. Accepted proposals become deals your DSP can bid against.
Pick the path that fits.
Add agents to your DSP
For: DSPs and ad-tech platforms.
Connect Disolv to your bidder and campaign APIs through the adapter layer. Expose agents to your traders and your clients, under your brand and your policies.
- Adapter interface for campaigns, line items and deals
- Multi-tenant isolation per customer
- White-label reference console
Launch an agentic DSP
For: agencies, trading desks, retailers, publishers and new entrants.
Get an agent-driven buying stack without building a bidder or a platform team. Pair Disolv with a partner back end and start with the reference console.
- Fast path from brief to first campaign
- Policy and approvals built in
- Grows into your own branded product
A showcase for the API.
The API is the product. The console shows what it can do and can be white-labelled for your DSP.
Approval inbox
Plans, deals and changes waiting for a decision, each with a clear diff.
Policy editor
Spend caps, approved sellers, price ceilings and format limits in one place.
Activity and audit
A live view of agent activity and an exportable log of every decision.
What comes next.
These are directions, not promises. We will move them up as design partners tell us what matters.
Optimization and pacing
Agents that monitor live campaigns and adjust bids, budgets and targeting.
Agentic audiences
Agent-built audience signals, activated through the standard.
Reporting and QA
Anomaly detection, plain-language explanations and client-ready reports.
In-VPC deployment
Run Disolv inside your own cloud when your data rules require it.
Build the agentic layer with us.
We are working with a small group of design partners to shape the first release. If you run or are building a DSP, we would like to hear from you.